The accountant-led route to regulated advice

Become more
valuable to your clients

Your clients already trust you with their business numbers. Altro helps you turn that trust into clearer conversations about pensions, protection, investments and long-term planning — with regulated advice handled for you.

Register your interest → Book a partner demo
No FCA registration required
Regulated advice handled by E&G

Only 9% of UK adults have paid for advice in the last two years (The lang cat, State of Advice 2025). See the advice gap →

A confident business-owner client in a modern office
New income stream
of UK adults have no adviser
91% — your clients
No FCA obligations
Altro, powered by Equity & General Est. 1997 FCA authorised (No. 474163) £400m+ assets under management 10,000+ clients nationwide
The advice gap

91% of UK adults have no financial adviser

The advice market is consolidating around wealthy retirees — and leaving your business-owner clients behind. That's the gap your firm is perfectly placed to close.

9%
of UK adults have paid for financial advice in the last two years.
4,654
IFA firms left in the UK — below 5,000 for the first time since 2016.
£411k
average portfolio of a new IFA client.
Age 59
average age of an IFA client.
Explore the advice gap →
The joined-up relationship

You, the adviser, and your client —
working from the same picture

The advice gap persists because the trusted, face-to-face introduction never happens. Altro connects the three people who should already be talking — so accounting, business planning and personal financial planning finally join up.

Your client You accountant E&G adviser introduces advises stay connected
You — the accountant

The trusted introduction

Years of trust and full context. You spot the need and make the introduction — no regulated advice, no FCA authorisation required.

Your client

One joined-up plan

Business and personal finances finally connect — pensions, protection, tax, cashflow and retirement, from people who know their story.

The E&G adviser

The regulated advice

An FCA-authorised adviser who works alongside you — never instead of you — handling suitability, recommendations and implementation.

By partnering with Altro you will have

A complete client proposition —
without becoming regulated

Altro gives your firm a practical way to extend client support beyond accounts, tax and business advice. You introduce and stay informed; the regulated advice is delivered by Equity & General.

A client conversation starter

Use the Financial Health Score to help clients see where they are confident, exposed or unclear — no vague "do you need advice?" questions.

A structured advice pathway

Move clients from a light-touch health check into a full fact-find, Personal Survival Budget and adviser review — a clear, controlled journey.

A partner portal

Track client progress, invitations, completion status, opportunities, actions and adviser updates — visibility without chasing by email.

Expert adviser support

Regulated E&G advisers manage recommendations, suitability, documentation and implementation from beginning to end.

Marketing & education support

Campaigns, webinars, templates and training help your team spot financial-planning opportunities during everyday client work.

A commercial partner model

Create an additional income stream from client introductions while improving the value of your firm's whole advice proposition.

In practice — a story from Buzz Accounting
“I already knew what my client needed. I just hadn't had a way to deliver it. Altro gave me that way — without adding to my workload, without taking the relationship out of my hands, and without sending her to a stranger who didn't know her story.”
AJ
Andy JacksonFounder, Buzz Accounting Ltd · buzzaccounting.co.uk
Within three months, one introduction gave a client:
  • A properly funded pension, mapped to the life she wanted after the business
  • Her mortgage refinanced six weeks before the fixed rate expired
  • Protection in place so her family wouldn't be exposed
  • A clear personal balance sheet — for the first time

Illustrative case study based on a composite of client experiences; client name changed. Altro is provided by Equity & General Financial Services Ltd, FCA authorised (No. 474163).

Ready when you are

Add a complete financial-planning arm to your firm

No cost, no FCA obligations, and a partnership manager who does the heavy lifting with you.

Register your interest → Get the free partner guide